And when you find young minds at work, in your front yard at that, Serendip lives again. Alankrit by Neha Garg is one such initiative that twinkled its way into my horizon when I discovered that my wardrobe had some missing links. It is an initiative that aims at up-trending ancient Gotta-patti, lappa, zardozi and other traditional work from the princely state of Rajasthan. Neha sources her merchandise from the embroiderers and delivers it directly to the consumer. By removing the middleman, she is able to generate greater employment in many small villages like Khandela, improving general living standards among the artisan community in those parts. Apart from bringing folk art into high street fashion, thereby promoting heritage, Alankrit goes a step further by empowering the girl child through education. Actively repowering the ‘Save the Sari’ movement, it aims to “stabilise local economy at the grassroots level and create a national identity”.
“Wear a saree”, says Neha and we agree.
Go to Part 2: Once Upon a Pallu and Part 3: Six Yards of Simmering Svelte and stay tuned for more.